An activity book, what made you decide to go in that direction rather than I guess the more typical approach of getting merchandise made? Things that are kind of merchandise that’s easy to produce. I think a lot of times when people have these iconic images from whatever industry, whatever niche they’re focused on, their immediate thought is to go create t-shirts, or mugs, or things like that. There are these iconic memes, but you chose to turn it into like you were say, an activity book. You knew that there were these iconic images that you’re talking about. So you obviously have experience or exposure in this culture. So putting them digitally on different platforms, I can turn them into a children’s activity book for people to kind of give as a gag gift or to enjoy and to remember 2016 in a special way.įelix: Yeah, that makes sense. I realized that there’s different ways to present these kind of internet memes and another way to, you know, remember them.
Jason: Well, you know, before doing e-commerce I was an influencer on social media so I started running these large pages to entertain people with internet memes. What started in 2014 and based out of Los Angeles, California.įelix: So yeah, tell us a bit more about The Meme Bible. The Meme Bible is 16 pages of the most iconic memes and in forms of coloring books, connect the dots, word search, crossword puzzle, and maze.
GIVE IT TO ME TUMBLR HOW TO
How to come up with content marketing ideas around your product.Why you should keep your copy brief when running retargeting ads.The difference between working with influencers on Tumblr versus Instagram.On this episode of Shopify Masters, you'll find out how he created and launched The Holy Méme Bible: 16 pages of the most iconic memes that include coloring pages, connect the dots, word searches, crossword puzzles and mazes.Ī lot of memes originate on Tumblr, or are made popular by Tumblr, so the people on there are already familiar with this kind of content. So what happens when you create a méme-based product and then launch it on Tumblr, one of the most méme-obsessed communities online?įor Jason Wong, it drove $200,000 in sales in just 3 weeks. Nothing spreads from corner to corner of the internet quite like a good méme.